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SEO stands for Search Engine Optimization which is a technical, analytical and creative process to improve the visibility of a website in search engines. Its primary function is to drive more visits to a site that convert into sales. This is also the best option if anybody wants an overview of their websites


Very often we surprise at Google's function...so fast... how can it be? But the very possible answer is that Google or any search engine has crawlers that collect all information about the content it can find on internet. These crawlers build an index with all the information related to the enquiry. Then Google decides in its own way the algorithm and ranking of the index. This ranking high in Google is very valuable- its effectively the best advertising space in the world. Traffic from Google natural listings is still the most valuable organic traffic to a website in the world , and it can make or break an online business. As you can imagine, there’s a lot of competition now for that free traffic. You should focus on competing with your competitors. Google is very secretive about its' secret sauce' and offers sometimes helpful and sometimes vague advice and some say offers misdirection about how to get more traffic from Google. So the people behind the algorithms keep moving the goalposts ,modifying the rules and raising quality standards for pages that compete for top ten rankings. At the end of the day the purpose of Google is to find the best webpage for the words you type into the search bar. All this mean is we need to make it clear to Google what our page is about, and then make it clear that we are popular. In order to do that , we'll follow a very single time with less effort than you probably think is required.


SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engine. SEO's function is to prevent Google's own way of ranking and algorithm, Whenever one enters a query in a search engine, search engines crawl the web to see what is there. This task is performed by a piece of software, called a

crawler. Crawler follows links from one page to another and index everything they find on their way. Having in mind the number of pages on the web, it is impossible for a crawler to visit a site daily, sometimes crawler may not end up visiting one's site for a month or two. Thus search engines make appear the result list on screen. Now SEO's function is to prevent crawling. To avoid undesirable content in the search indexes, webmasters can instruct crawlers not to crawl certain files. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled. And then SEO does its work. It shows its preferable websites on the top of the searching results. SEO techniques can be classified into two broad categories - White Hat: An SEO technique is considered White Hat if it confirms to the search engine's guidelines and involves no deception. Black Hat: Black Hat SEO attempts to improve rankings in ways that are disapproved of by the search engines.

It is always beneficial to have quality SEO services at your end to get productive results. At last, I can say if a website is currently ranked #10 on Google for the search phrase, but wants to rise to #1 , this website needs to consider SEO. Because search engines have become more and more popular on the web, nearly anyone trying to get seen on the web can benefit from a little SEO loving.

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